First, there was Taro. Now, CUPS Frozen Yogurt has joined what is shaping up to be a crowded self-serve froyo market, as a third, Strawberry Fields, is still expected to join the fray sometime this year.
CUPS, located between Zebu Forno and the forthcoming Iron Bar, has several locations in New Jersey, including its debut location in Clifton, and in East Hanover. The Morristown location already was open for the Morris County St. Patrick's Day Parade on Saturday, but will officially open its doors for business on Friday, March 16.
The press release is below:
Morristown, NJ – March 12 – CUPS Frozen Yogurt, the beach-themed self-serve fro-yo concept, will open its fourth New Jersey location at 11 am on Friday, March 16 at 7 South Street in Morristown, New Jersey.
As part of the grand opening, the first 100 customers at the new Morristown location on Saturday, March 17 will receive a $10 CUPS gift card. Additionally, CUPS Facebook fans (http://www.facebook.com/cupsfrozenyogurt) can download and print out a coupon for free four ounces to be redeemed at the new Morristown CUPS. The coupon is good from March 16-April 30.
Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.
CUPS recently opened new locations in East Hanover and Bayonne. An East Brunswick CUPS will open in the next few months.
According to Rick Barbrick, President and COO of The Briad Group, and CUPS co-founder, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.
“It’s more of a club like experience. We have loud dance music with lighting and murals that give us a little bit of an edgy vibe versus a normal yogurt bar or ice cream shop,” said Barbrick.
The Morristown CUPS will be open from 11 am to 10:30 pm, Sunday through Thursday and from 11 am to midnight on Friday and Saturday. For more information, call 973-349-1188 or visit www.cupsfrozenyogurt.com.