Mac Users Must Read

Mac Users Must Read

Apple customers are known to pay a premium for their computers.  Apparently, Mac users will also shell out more for hotel rooms too.

According to the Wall Street Journal, travel site Orbitz has been able to segment its audience in Apple and Windows camps. Mac users will pay $20 to $30 a night more on hotels than PC users.

The Journal noted:

 

 The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people's browsing data can be used to boost online sales.

 

From an analytics perspective, targeting by operating system and pricing accordingly may not be such a bad idea.  Orbitz did note that pricing  is just an experiment.


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Phone: 201-669-7520
Dated: June 26th 2012
Views: 1,563
About Kelly: Having the right real estate agent means having an agent who is committed to helping you buy or sell...

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